Marketing strategy
"Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." - Michael Porter, Institute Director, Harvard Business School Sounds simple enough. But then, choosing to be different requires in-depth knowledge of the market and the competition and an honest assessment of your offering. Making choices is one thing - making informed choices another. Marketing Strategy [caption id="attachment_251" align="alignright" width="150" caption="Learn more..."][/caption] Marketing strategy is closely aligned with the overall business strategy, supporting business goals and objectives, while uncovering opportunities to differentiate and emphasize the unique value of the offering. Marketing strategy lies at the center of all tactical marketing, sales, product management and communication ...
Interactive marketing
In 1996, John Deighton of Harvard, defined Interactive Marketing by stating, "the term interactive, as we interpret it, points to two features of communication: the ability to address an individual and the ability to gather and remember the response of that individual. Those two features make possible a third: the ability to address the individual once more in a way that takes into account his or her unique response...." Although the concept is foundational in many traditional marketing methods, such as database marketing and loyalty programs, the technologies of internet communication have facilitated both interactive marketing's growth and customers' expectation of ...
Web presence
Click.....Where am I?.....Is there where I want to be or is it a waste of time?.... Hmmm.....Back button. There's a lot of power in an index finger poised over a mouse. Does your web presence... greet your visitor and let them know they've arrived at the correct place? have continuity in messaging and design from your PPC ads? clearly communicate your value proposition? represent an accurate image of your company? provide the information desired by the user? perform? An effective web presence engages, connects and fulfills the needs and expectations of your visitors - and your business. Learn more about our web presence services: Website design Blog styling and design Landing ...
Social media marketing
"Through the Internet, the people in your markets are discovering and inventing new ways to converse. They're talking about your business. They're telling one another the truth, in very human voices." -David Weinberg, The Cluetrain Manifesto Social media, from Twitter to Facebook to one of the hundreds of other social media sites, when used correctly, can provide an environment for creating relationships, gaining insight from direct interactions and building awareness with a group of users that can, and probably already are, influencing your market. There's quite a lot of chatter [caption id="attachment_289" align="alignright" width="243" caption="Learn more..."][/caption] Social media is major force and growing rapidly. Unique visitors ...
Search engine optimization
Google's mission statement is "to organize the world's information and make it universally accessible and useful." The first step in search engine optimization is to recognize that for a search engine to achieve high customer satisfaction, it must provide a quality experience when people search for something on the internet by returning the most relevant results. The next step is to determine the definition of relevant. Search engine optimization, or SEO, is the process of applying tactics to meet those relevancy requirements, which in turn improves both the quantity & quality of traffic reaching a website, blog or eCommerce site. ...
Creative services
Who are you? What do you do? How do you do it? Why are you different? It's your story. Make it a best seller. We'd love to help. Our creative services include: Copywriting Identity design Presentation development Collateral and promotional materials
Consulting
Seven Aspens Consulting specializes in the development & transformation of innovative ideas into new products, services or business opportunities. With extensive product development leadership & tactical product life cycle management expertise, we assist companies in realizing a new level of product success. Product consulting services Our product consulting services utilize a proven methodology including: opportunity definition, opportunity assessment, investor presentation development, product strategy and planning, product development project management, and product launch management. Additionally, we offer product life cycle management services and product marketing services. Opportunity definition Transforming a concept into a product or service requires a clear definition of the anticipated product, ...
Dallas marketing firm, Seven Aspens, is focused on serving the offline marketing and online marketing
needs of small and mid-sized businesses with custom, affordable marketing solutions. Our offerings
include marketing strategy development, interactive marketing services, web design and blog design,
creative services and consulting.
Small Business Website Package
The Seven Aspens website package offers a customized, high-quality, affordable website solution that enables non-technical users to make changes and additions to their website ...Learn more
Seven Aspens Launches Jennifer Martin Sings
With a new CD coming out this fall, Dallas jazz musician Jennifer Martin needed an updated website that captured her personality and was also easy to update and manage ...Learn more
Seven Aspens Launches FitLab
Seven Aspens recently launched a new website for FitLab, who assists clients in achieving weight loss goals, aids in sports performance, and also specializes in heart rate-based cardio program development ...Learn more
Updating the Marketing Strategy: Getting Back to the Marketing Basics
Marketing blog, Dallas Marketing Services, is helping businesses resolve to kick the new year off right with a new series devoted to developing or updating a business marketing strategy. The series, called “Start 2009 by Getting Back to the Marketing Basics, will cover the various aspects of developing a marketing strategy including: The Discovery... Learn more
Social Media 101 Series: New From Dallas Marketing Services
Dallas Marketing Services, the marketing blog of Dallas marketing firm Seven Aspens, kicked off a series of articles reviewing social Media sites, with a focus on business use of social media. Called “Social Media 101,” the series profiles social media sites, from large to niche, and summarizes the business benefits of each site with a: Description... Learn more
Seven Aspens Launches Marketing Blog, Dallas Marketing Services
Dallas based marketing-firm, Seven Aspens, today announced the launch of its new marketing blog, Dallas Marketing Services. The primary author, Seven Aspens’ Founder, Kim Hull, has created the blog in response to the many questions and inquiries received from clients and fellow-marketers on the ever changing marketing landscape. Dallas Marketing... Learn more
